Are All Florida Gubernatorial Campaigns Failing to Reach Out to Hispanics?


Rick Scott Paella

By Evelyn Perez-Verdia

It has been going so well lately for Governor Rick Scott.   As governor, he has finally started appearing in touch with the multicultural Hispanic community that represents Florida.  He stood with the Venezuelan community when they needed someone from the government to show that they cared about the current uproar in their country.  He appointed Cuban-American Carlos Lopez-Cantera as his Lieutenant Governor.  He went to a Paella festival in Miami.  He has stopped the voter purge that many say would affect Hispanics going to the polls.  We Hispanics might as well start calling him “Ricardito Eskot” for his savvy choices in reaching out to the Hispanic community–regardless if they are sincere or not.

Governor Scott has done everything right to attract Hispanics to his campaign. However, due to recent events, the opposition and media believe Scott is hiring people who do not understand the political landscape of Florida and the importance of being sensitive to Hispanic culture. I am referring to the recent incident of former co-finance chairman Mike Fernandez resigning for Rick Scott’s campaign due to his feeling a lack of connection to Hispanic outreach in the Scott campaign. Is the lack of connection towards Hispanics only being felt in Scott’s campaign? I believe it is larger than this, and if you sit down with each campaign and ask them to inform you of the amount of money that they will allocate toward Hispanic engagement and media during the campaign, you will come to the conclusion that even though they point their finger at Scott, sadly, there might be three fingers pointing back at them. How much is each gubernatorial campaign allocating toward Hispanic engagement and Hispanic directed media? Kindly I would like to ask them to show us the numbers. My next concern is the following: why is it so difficult to get in touch with the Scott and Crist campaign?

Continue reading

Being Very “Guapo” Attracts the Hispanic Vote in Florida

By Evelyn Perez-Verdia

Welcome to 2014 and in Florida, we will be selecting a governor in November.  The two top contenders have name recognition, Republican Governor Rick Scott and Democratic candidate and former Governor, Charlie Crist.  Governor Scott and his advisors do not forget that in 2010, Marco Rubio won 62% of the Latino vote and Governor Scott himself took 51% of Latino votes.

I was a witness to many Hispanic women having no idea what Marco Rubio stood for.  However, he seemed like a “good kid” and by golly, he was muy guapo!  He got the ladies vote.  This situation hits close to home, as some of those individuals are members of my family. In 2010 Hispanic women voted in higher numbers than Hispanic men.  The ages of Hispanic women who voted the most were over the age of 41.

The news of Carlos Lopez-Cantera being appointed the first Hispanic lieutenant governor by Florida Governor Rick Scott might not be exciting for many; however for the politicos who do the numbers, it is a brilliant choice.  The former Miami-Dade Property Appraiser is a charming, good looking 40 year-old Cuban American man from South Florida.  He almost seems a bit of a Marco Rubio clone…clever.  Kudos to whoever orchestrated this one.  By the way, I would love to meet you…whoever you are.

Since the famous televised debates of Kennedy and Nixon on September 1960, we have seen time and time again that facial appearance may influence voting decisions in elections.  The visual appearance of someone has a remarkable effect on what individuals think about Continue reading