By Evelyn Perez-Verdia
Tip: if running a statewide campaign, 15% of your media budget should be focused on Hispanic media outlets. We are 15% or more of the vote. Remember to not only invest in TV, but also print and radio. Do not forget about our local community papers in Spanish–they are the gatekeepers to the Hispanic community. I also mention some other things to keep in mind for the upcoming election season.